Pre & post match content and highlights, football-related challenges, and more will be shown on the social media platform

The Confederation of African Football has partnered with TikTok to distribute content from its tournaments. The upcoming men’s Africa Cup of Nations, kicking off in Cameroon on 9 January, will be the first to benefit, with pre and post-match content, highlights, football-related challenges, and more to be shown on the TikTok platform.

There will also be a tournament hub, in-app effects, as well as more features and filters.The year-long partnership will also cover the CAF Champions League throughout the 12 months, and the Women’s Africa Cup of Nations – which is being held in Morocco in July.

Boniswa Sidwaba, TikTok content operations manager for Africa, said: “Fans on the African continent have not been able to come together to enjoy the beautiful game of football due to COVID-19 regulations.

For us, this is also an opportunity to bring African football fans around the world together again, online, starting with the much anticipated TotalEnergies Africa Cup of Nations.“As a proudly multicultural continent, Africa is beaming with creativity and talent. We see a lot of potential to harness and cultivate creative football expression on our platform. We certainly look forward to inspiring fans to celebrate and participate in content unique to TikTok, in the most African way possible, providing great entertainment for the community.”